Can a name change booster sales?
"A Rose by any other name would smell as sweet..."Most companies would have us believe that a change of name would be an indication of a much improved product. Although this has proven to be true for some companies, it is not always the case for most. Be that as it may, there is something to be said about the correlation of changing the name of a product or company and boosting its sales. Take for example a famous search engine that started back in 1996 called "Backrub". Don't recognize the name?! I guarantee you know it by its well known name of "Google".
From Shakespeare's Romeo and Juliet, 1600
How about a drink called "Brad's Drink" from 1893? It later changed its name to "Pepsi" in 1898.
Or how about an internet based company that started in September 1995 called "AuctionWeb"? Don't recognize the name? Perhaps "EBay" rings a bell...
Recently the Corn Refiners Association Wants to Change the Name of High Fructose Corn Syrup to "Corn Sugar". Here's what the Executive Director of the Center for Science in the Public Interest (CSPI) had to say...
FOR IMMEDIATE RELEASE September 15, 2010 11:08 AM | CONTACT: Center for Science in the Public Interest (CSPI) Phone: 202-332-9110 |
Proposed Name Change for High-Fructose Corn Syrup Still Misleading
Statement of CSPI Executive Director Michael F. Jacobson
WASHINGTON - September 15 - The term "high-fructose corn syrup" has misled many people into thinking that the sweetener is composed largely of fructose. But it is not. Sugar and high-fructose corn syrup are nutritionally the same. So soft drinks and other products sweetened with sugar are every bit as conducive to weight gain as products sweetened with high-fructose corn syrup. The bottom line is that people should consume less of all added sugars.
I don't know if "corn sugar" is the best term to replace "high-fructose corn syrup" because it sounds like the sugars come right out of the corn. Canada calls the ingredient glucose-fructose syrup; another option might be "chemically modified corn sweetener."
I don't know if "corn sugar" is the best term to replace "high-fructose corn syrup" because it sounds like the sugars come right out of the corn. Canada calls the ingredient glucose-fructose syrup; another option might be "chemically modified corn sweetener."
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About Me
- Chef Sam Paano
- I am the co-owner and founder of Gourmet Conspiracy, a personal chef and catering service based in Lakewood, California. My objective here is to provide open communication about various types of food and their benefits towards our health. As far as my training, I graduated from Kitchen Academy in July 2007 with high honors. I have a great deal of passion about learning the cooking styles and techniques from various cultures and incorporating them in fusion dishes.
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